Woman in Facial Mask - 04.13.17

4 Benefits of Facial Masks

The beauty world seems to be obsessed with facial masks lately. Sheet masks, clay masks, charcoal masks, sleeping masks … the list seems endless. And with so many options, how do you know which masks are truly good for your skin, and which are just hopping on the bandwagon?

Lucky you, we’ve outlined four great benefits to look for in a face mask. These benefits aren’t comprehensive, but they address some of the most common skin concerns.

Nourish – One of the primary reasons to use a mask over another type of skin product, is that they can nourish your skin in ways typical cleansers, moisturizers and serums can’t. By design, masks are typically much thicker and left on the skin longer than other products, so they can pack nutrients onto your skin. Hydrating masks, like our Marbleberry HydraMask, are especially adept at nourishing and moisturizing skin.

Cleanse – Many facial masks act as purifiers and work to draw out impurities and bacteria that are too deep for your everyday cleanser to reach. These masks can act as detox agents because skin is noticeably cleaner and brighter after using a mask. Masks are your best bet for this deep cleaning process at home, and can lead to pores that look and feel better.

Lift – Most masks will, over time, help your skin look younger by moisturizing and replenishing essential nutrients. A great mask, however, will have specific anti-aging properties to instantly lift, tone and firm your skin, increase skin’s collagen production, smooth and even skin tone, and more.

Glow – The right mask will brighten your skin for an absolutely radiant glow. Our new IllumiMask, for example, has a revolutionary liquid form of vitamin A, the first of its kind, promotes new skin growth and is shown to reverse the formation of fine lines and wrinkles, helping skin appear brighter, younger and firmer.


Not all masks will include all of these benefits, so it’s important to focus on your primary skin concerns and go from there. What do you look for in a good facial mask?


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